@article{冯蛟_104,
author = {[冯蛟,  卢强,  张淑萍,  李辉]},
title = {多品牌危机对行业信任的伤害机理研究},
publisher = {中央财经大学学报},
year = {2016},
journal = {中央财经大学学报},
volume = {0},
number = {2},
eid = {104},
pages = {104-115},
keywords = {多品牌危机;消费者恐慌;消费者卷入度;品牌来源国;行业信任},
url = https://xbbjb.cufe.edu.cn/CN/abstract/article_5884.shtml
}