@article{杨一翁_105, author = {[杨一翁, 孙国辉, 纪雪洪]}, title = {消费者视角下的综合品牌效应研究——基于汽车品牌的数据}, publisher = {中央财经大学学报}, year = {2015}, journal = {中央财经大学学报}, volume = {0}, number = {11}, eid = {105}, pages = {105-112}, keywords = {产品品牌;公司品牌;国家品牌;综合品牌效应;汽车品牌}, url = https://xbbjb.cufe.edu.cn/CN/abstract/article_5845.shtml }